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Tata Motors’ Martin Uhlarik: ‘From designing the product, we are now designing the experience.’

Tata Motors’ Martin Uhlarik: ‘From designing the product, we are now designing the experience.’

Murali Gopalan     calendar03 Nov 2021

Martin Uhlarik, Head of Global Design at Tata Motors, discusses changing trends in design which also came in handy for the Tata Punch.

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POLL OF THE MONTH

Will the updated pickups range help Tata Motors regain marketshare in the SCV segment?

Will the updated pickups range help Tata Motors regain marketshare in the SCV segment?

Yes

 

36.70%

No

 

11.93%

Can't say

 

51.38%

Total Votes : 109