Recent Articles Published by Sumantra B Barooah
‘The Bajaj V is not trying to be a poseur. It is an honest bike.’

autherSumantra B Barooah calendar02 Feb 2016

Mushtaq Anis was unknown to the automotive world till Bajaj Auto’s MDRajiv Bajaj introduced him as the designer of the...

How a two-wheeler company is treading a different path

autherSumantra B Barooah calendar30 Jan 2016

Bangalore-based start-up Ather Energy draws a 'pull approach' strategy towards its goal of bringing a 'revolution' in ...

‘As markets evolve, we will set up Nexa showrooms in Tier 2 and 3 cities.’

autherSumantra B Barooah calendar22 Jan 2016

R S Kalsi, executive director (marketing & sales), Maruti Suzuki India, speaks about expanding Nexa network, dealershi...

M&M's mFalcon to take on Ford's EcoBoost?

autherSumantra B Barooah calendar15 Jan 2016

The petrol version of the new 1.2-litre, 3-cylinder engine branded as mFalcon develops 82bhp. The plan is to pump up t...

“We applaud the decision to introduce Bharat Stage VI norms in 2020.”

autherSumantra B Barooah calendar13 Jan 2016

Roland Folger, MD & CEO, Mercedes-Benz India talks on the strategy to sustain the leadership position in the luxury ca...

Delhi diesel ban a threat to Mercedes-Benz India's pole position

autherSumantra B Barooah calendar12 Jan 2016

Mercedes-Benz India, which emerged as the luxury car market leader in 2015, is weary that the focus on punishing diese...

Electric Vehicle sales grow in India but awareness level still low: SMEV

autherSumantra B Barooah calendar08 Jan 2016

The struggling Indian EV industry is witnessing some growth during the current fiscal year but awareness about these e...

Bajaj Auto to push the envelope in pricing, fuel efficiency in entry-level bikes; withdraws Discover 100

autherSumantra B Barooah calendar07 Jan 2016

The Platina and the CT100, which was re-introduced in the market, has helped the company increase its market share fro...

TVS Victor to make comeback on January 20; Apache 200 launch too

autherSumantra B Barooah calendar07 Jan 2016

While TVS Motor Co will reintroduce the Victor commuter bike, it will also launch the Apache 200, its most powerful mo...

India’s Heavy Industries Ministry commissions new study to tackle pollution in NCR

autherSumantra B Barooah calendar06 Jan 2016

The Automotive Research Association of India (ARAI) and The Energy and Resources Institute (TERI) have embarked on a ‘...