WR-V gives new verve to Honda’s sales in India

In a competitive marketplace like India, a successful product works wonders for a company. That’s just what the WR-V crossover has done for Honda Cars India. Launched on March 16, 2017, the Jazz-based crossover has brought the buzz and consumer footfalls back into the Japanese carmaker’s showrooms across the country.  

In July, barely five months since its launch, the WR-V crossover has overtaken the company’s long-standing sales topper – the City sedan – and also helped double the carmaker’s UV market share in Q1 FY2018.

Above: L-R: Yoichiro Ueno, president and CEO, Honda Cars India, Noriake ...