Two-wheeler despatches in speed mode this October but is the growth story real?
With OEMs pumping up volumes and increasing dealer inventory in anticipation of festive sales, October numbers were not surprisingly good. The real growth story lies in December and beyond.
It was known that the most affordable form of motorised transport would benefit from the increased demand for personal transportation in a time of Covid. Even as two-wheeler OEMs pumped up their inventories in anticipation of festive sales, the fact is also that a number of first-time owners put down their money on two wheels. Thus, not surprisingly, most of the OEMs with commuter motorcycles in their portfolio have notched smart growth, be in terms of despatches or sale.
Hero MotoCorp: 791,137 units / 35%
Just 8,863 units short of the 800,000 unit mark in monthly despatches is a huge ...
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