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Surging demand for SUVs sees Mahindra record its highest sales third month in a row

Huge demand for XUV700, Scorpio N, Scorpio Classic, Thar and Bolero means M&M has clocked not only its best monthly sales in September but also 75% of its total UV sales in FY2022.

By Ajit Dalvi & Mayank Dhingra

10 Jan 2023

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Flagship XUV700 is leading the charge for the company.

Between 8,000 to 10,000 Scorpio Ns are to be delivered to customers by October 15.

Dealers say they have been taken by surprise by the market response to the Scorpio Classic, even after the Scorpio N was launched.

The rugged Bolero Neo is among the models pulling in a fair number of buyers in the compact-SUV segment.

The Thar continues to see strong consumer demand. The diesel hard-top variant is the top-selling trim. The 4x4 SUV has a waiting period of 6 weeks for petrol variants, and 3-5 months for a diesel powerplant.

Mahindra & Mahindra, whose utility vehicle-laden portfolio comprises of 11 utility vehicles and the all-electric Verito sedan, is among the OEMs benefiting from the surging wave of demand for SUVs in India. Therefore, it is not surprising that the company continues to post record numbers month after month.

M&M has just announced record sales of 34,262 UVs in September 2022, which makes it the third consecutive month that the company has scaled a new high in its UV sales, after August 2022’s 29,519 units and July 2022’s 27,854 units (see sales data table below).