Reality check for automakers in August, chip crisis set to hit festive September

With pent-up demand from the early part of CY2021 over by end-July or early August, India Auto Inc could be headed for another round of slow sales. Ample proof of that is in the cumulative sales numbers of the passenger vehicle, two-wheeler and three-wheeler segments for the month of August.

As per the data released by the Society of Indian Automobile Manufacturers (SIAM), at 1,586,870 units, overall vehicle sales are down 11 percent of year-ago sales, which stood at 1,790,115 units in August 2020. While last year itself was a low base,with marginal growth of 3 percent over July ...