October sales ride on Diwali glimmer but sustained growth still a question mark

The October month sales reports from key vehicle manufacturers across segments show a mixed bag performance with many settling to observe a positive trend.

If OEMs across vehicle categories were expecting rocketing sales of the firecracker type in October, then they would be a tad disappointed. While some will have to stay content with logging Dhanteras sales records, others will be concerned why their armoury of sales tips and tricks failed to set the festive season on fire. October sales essentially have to be viewed in the background of abject poor year-ago sales, heavy discounting, the Dhanteras-Navratri-Diwali combination in ...