New models help Hyundai and Mahindra drive PV market share gains in tepid April-July 2019
Significant new model launches from the two manufacturers have enabled a noticeable uptick in their market share, even as the passenger vehicle continues to decline in the absence of a growth catalyst.
17 Aug 2019
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The Hyundai Venue and the Mahindra XUV300 are keeping the sales ticker moving in a time of downturn.
As the Indian automobile sector continues navigating through a tough environment of continuing slowdown, new model launches are becoming the only hope of OEMs to infuse some life into a tepid market.
While the passenger vehicle market is down for the last ten months in a row, recently reporting a 31 percent YoY decline in sales in July with net sales of 200,790 (July 2018: 290,931), it is being observed that even though the overall situation is grim, buyers are being wooed by some of the new market entrants, convincing them to loosen their purses just enough.
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