Selling MPVs in India is no child's play
With only the Toyota Innova and Maruti Ertiga seeing decent volumes, MPV segment proves to be a tough nut to crack for most OEMs.
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Yesterday GM India announced that the Chevrolet Spin MPV, which was earlier confirmed for the domestic market, will not be launched now. The Spin, which was showcased at the Auto Expo 2016, was part of the 10 new models GM’s CEO Mary Barra had announced on her visit to India in July 2015.
Instead of launching the new MPV, the American carmaker will now be introducing the Beat Activ soft-roader, based on the new-generation Beat hatchback that will also hit Indian shores later this year.
While GM India says that the decision to shelve plans to launch ...
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