Mahindra strengthens its grip on the small CV segment
Jeeto proves to be a game-changer for M&M even as the new Supros make an impact in the market. For Tata Motors, the new Ace Mega is bringing in the numbers.
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Home-grown player Mahindra & Mahindra’s aggressive growth strategy to gain market share in the small commercial vehicle (SCV) segment in India is paying off.
Its focus on new product launches and competitive pricing has paid off, helping the company attain a strong foothold in the goods carrier segment.
In October 2015, M&M launched two new products on the all-new Supro SCM platform – the 8- seater Supro Van and Supro Maxi Truck. Both these products, which are squarely targeted at the market leader Tata Motors’ Ace family of mini trucks, have seen good initial sales as seen in ...
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