Mahindra Jeeto grabs 20% market share in mini-truck market
In its first year after launch, the Jeeto has sold over 24,000 units and has given Mahindra & Mahindra new power in the mini-truck segment.
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Launched in June 2015, the Jeeto has sold over 24,000 units. The leader Tata Ace sold 63,421 units in the same period.
India’s mini-truck segment (less than 2 tonnes) has seen rapid growth on the back of rising rural market demand and last-mile connectivity. This segment has long been dominated by Tata Motors with its popular Ace range of mini-trucks.
However, Tata Motors’ dominance in the sector is being challenged by Mahindra & Mahindra which has introduced a couple of new products. The first was the Maxximo in early 2010. This mini-truck was powered by a 2-cylinder C2 CRDe engine with DOHC technology and 4 valves per cylinder and had a starting price of Rs 2.97 lakh. However, after initial brisk ...
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