INDIA SALES ANALYSIS: December 2016

The ongoing cash crunch with passenger vehicle (PV) buyers, following the government’s demonetising of Rs 500 and Rs 1,000 currency notes on November 8, 2016, is weighing heavy on Maruti Suzuki India, Hyundai Motor India and Mahindra & Mahindra.

All three manufacturers have reported a decline in their sales numbers for December 2016, the first full month of sales after demonetisation kicked in.

While it is known that December typically sees slow sales as PV buyers are not so keen to put their money down on new cars with registration in the last month of the year, consumers ...