INDIA SALES ANALYSIS: MAY 2014

Is it the Modi effect and are they the green shoots of recovery a beleaguered Indian automobile industry, which has seen its sales down for the past two years, been awaiting since long? As automakers revealed their sales numbers for May 2014, positive customer sentiment, particularly after the formation of a new government at the Centre, seems to have resulted in a lot more footfalls in showrooms and buyers making purchase decisions. While most carmakers have reported improved sales on an annualised basis, some of them growing in double-digits albeit on a low base, two-wheeler manufacturers are clocking even higher ...