India’s Passenger Vehicle Market: Hits and misses of 2015-16

Fiscal 2015-16 was an exciting one for the Indian passenger vehicle industry, with sales crossing the 2.7 million units mark, the highest ever.

Driving growth for the industry was a salvo of new model launches throughout the year. Scarcely did a month pass by without a brand-new car or a variant being launched. The flurry of new car launches, across a host of segments, platforms and price bands, not only honed the appetite of the Indian car buyer but also lent a much-needed fillip to the auto industry’s growth momentum.

However, even as there were plenty of new ...