INDIA SALES ANALYSIS: APRIL 2014

As automakers revealed their India sales numbers for April 2014, it is amply clear that buyers are just not biting and showroom footfalls are not rising. This, despite most OEMs offering sizeable discounts. The current dampened market scenario is due to high inflation, high fuel prices and potential buyers preferring to delay purchases. 

Market leader Maruti Suzuki India, which has a close to 50 percent share in the passenger car market, saw its April 2014 sales fall 12.6 percent to 79,119 units compared to a year ago (April 2013: 90,523 units). Taking a beating was its mini segment ...