Bajaj Auto targets 25% motorcycle market share in FY2020
Low-cost segment innovation, a sharp focus on exports and a tight control on costs has the motorcycle manufacturer bullish about increasing its domestic market share by 7 percentage points.
16 Aug 2019
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Despite the ongoing bloodbath across all vehicle segments in the Indian automobile industry, Pune-based Bajaj Auto has set its sights high on achieving growth and market share gains in FY2020.
The world's third-largest motorcycle manufacturer, which currently has a domestic motorcycle market share of 18.33 percent (April-July 2019) is targeting a 25 percent market share by the end of this fiscal. "All this is happening thanks to segment innovation," said Rajiv Bajaj, managing director, Bajaj Auto, told the Hindu BusinessLine.
The company closed FY2019 with a market share of 18.69 percent (2,541,320 units), having notched 28.7 ...
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