Auto retailers gear up for digitisation

Auto dealerships in India are staring at an existential crisis amid a growing digitalisation, rapidly changing buyer behaviour and shrinking margins. This is making the need to scale up and re-invent by investing in people, processes and technology even more imperative, said auto industry veterans, top officials from insurance and finance companies and government functionaries at last week’s Federation of Automobile Dealers Association (FADA) Finance & Insurance Summit in Mumbai.

Unlike a decade ago, when a car buyer could stroll into the showrooms and rely on the sales representative for all the relevant information, 90 percent of the buyers who ...