Expect the unexpected

When a volume selling two-wheeler brand like Hero MotoCorp launched its electric ambitions with its Vida e-scooters, market pundits expected the prices to reflect the band where it’s getting weaker in the ICE segment.

On the contrary, Vida is being pitched and priced as a premium product with no specific volume intentions in mind. How this strategy will work, only time will tell.

Monthly sales figures can tell you a lot if you can read them, especially in-between the lines. We have been monitoring them to understand and evaluate what’s happening in the automotive and two-wheeler market all ...