Wire and cable maker enters India’s electric scooter market

RR Global, a well-known US$ 800 million wire and cable manufacturer, has announced its diversification and entry into India's electric two-wheeler market. The electric scooters are to be launched under the BGauss brand name, which will mark the company's entry with two products and a total of five variants. 

The company statement reveals that BGauss will offer “a range of premium electric automobiles, designed especially for urban and developing areas” – hinting that these will be largely utilitarian options. The company also says that ease of operation, comfort, low maintenance levels, and quick charging are some features that will be key elements of its products.

The company claims manufacturing and assembly of the electric scooters has already begun at the company's plant in Chakan, Pune. BGauss plans to produce 80,000 units in FY2021 and will scale up production going forward. RR Global plans to eventually have a sales and service network across India but will initially be located across cities in the southern and western regions.

According to Hemant Kabra, director, RR Global, and founder and managing director, BGauss, said, “We understand the India market and have successfully placed India in the world map through our cables and wire businesses. Our strong background of having established multiple electrical businesses across verticals owing to the robust R&D, will further complement our efforts in the EV segment. BGauss will offer a smart and sensible vehicle solution for city commute.”

RR Global is ranked amongst the top three retail wire manufacturers in India. It is also the largest consumer of copper in the country.