Ace cricketer and Audi India’s brand ambassador extend partnership.
11 Jun 2021 | 6626 Views | By Autocar Pro News Desk
Virat Kohli, captain of the Indian cricket team and brand ambassador for German luxury carmaker Audi since 2015, is continuing his association with Audi India.
Kohli, who has been driving Audi since 2012 when he first bought his car, is a true-blue fan of the marque. He says, “Whether it’s ...
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Virat Kohli, captain of the Indian cricket team and brand ambassador for German luxury carmaker Audi since 2015, is continuing his association with Audi India.
Kohli, who has been driving Audi since 2012 when he first bought his car, is a true-blue fan of the marque. He says, “Whether it’s behind the steering wheel or on the pitch with a bat in the hand, performance, consistency and technique are what define perfection. I have been an Audi fan even before I was formally associated with the brand. Audi cars reflect elegance and sportiness, which resonate perfectly with my personality. I am extremely delighted to continue my association with Audi India and be a part of the brand family. It is safe to say that my relationship with Audi India is more of a test match than just a T20”, said Virat Kohli.
Commenting on Kohli’s connect with the brand, Balbir Singh Dhillon, Head of Audi India, said, “Audi India has been associated with Indian cricketers for many years. We are extremely happy to continue our association with Virat Kohli as he perfectly embodies the progressive premium image of brand Audi. He has been a part of the Audi India family for more than half a decade and is clearly a great fit for the brand, as both exemplify brilliant innovation in their performance. With this continued association, we look forward to an even more exciting journey going forward.”
Audi India has famously been associated with Ravi Shastri (above), the present coach of the Indian cricket team.The ace all-rounder’s first connection with Audi came in 1985 when he scored 182 runs and bagged eight wickets in five matches in the World Championship of Cricket in Australia. His exploits won him the ‘The Champion of Champions’ trophy and also an Audi 100 sedan (numberplate MFA 100). Since then, he continues to be an avowed Audi aficionado.
Ravi Shastri image: Audi India/Twitter