TVS Motor launches racing gear and lifestyle products

Chennai-based TVS Motor Co, today at its maiden annual event for racing enthusiasts – MotoSoul 2019 launched the TVS Racing performance gear.

MotoSoul 2019, a two-day event, was attended by over 2,500 people, is a congregation of Apache Owners Groups (AOGs) as well as riding enthusiasts from across the globe, which the company says makes it an ideal platform to launch the TVS Racing performance gear. The company says MotoSoul will be an annual event with this year being the first edition.

Speaking at the launch, Sudarshan Venu, joint MD, TVS Motor Co, said: “TVS Racing, since 1982 has always been driven by its racing DNA and youthful passion. TVS Racing inspired brands such as TVS Apache series and TVS Ntorq 125 have become the preferred ride of the youth and racing enthusiasts. This tribe is growing fast not only in India but across the world and they have turned out in large numbers for the very first MotoSoul."

"The launch of TVS Racing performance gear would promote passionate young riders to ride responsibly. The passion for riding within our young audience keeps pace only with their keen sense of style to which the urban wear range caters. This will enhance brand intimacy with both serious racers and the young enthusiasts alike. Three decades of unleashing racing DNA makes this is a yet another significant milestone,” added Venu.

The company says TVS Racing performance gear will be available in two categories :–

Riding Gear: helmets, riding jackets, riding pants, riding gloves, and riding boots.

Urban/Casual Wear: t-shirts, urban jackets, urban pants, rain wear, casual boots, bag packs, caps, and sunglasses.

The performance gear will be available in select TVS Motor dealerships across the country and also on the company's website.