Triumph India targets sales in eastern region, opens first dealership in Orissa

Triumph Motorcycles, which within a scant three years of its entry in the Indian market has become one of the leading premium brands and is firmly positioned in the top three, is gunning for sales in the eastern part of the country.

On July 19, the company opened Orissa’s first premium motorcycle brand showroom in the capital city of Bhubaneshwar. Also its first outlet in the pilgrim city, Triumph India now plans to come up with its next store in Goa in the coming months.

Speaking on the occasion, Vimal Sumbly, managing director, Triumph Motorcycles India (pictured above), said: “The opening of this dealership will strengthen the Triumph marque in eastern India and extend the reach of our comprehensive suite of aftersales services. Our customers are not just Triumph owners, but active riders who not only travel extensively, but also want to learn the best way to make the most of their motorcycles. We remain committed to delivering a true riding experience with most advanced technology and styling.”

Triumph has collaborated with Shri Bharat Motors for setting up the dealership in the Pahal, Cuttack region of Bhubaneshwar. Dealer principal Jayprakash Didwania said: “We are extremely delighted and proud of being a part of such a globally celebrated brand. Customer satisfaction is of utmost importance to us and we see a perfect match of our philosophy and the ethos of Triumph Motorcycles.”

Bullish on growth
Since it started its India operations in April 2014, Triumph has sold over 4,072 motorcycles in the country until June 2017, as per sales data from industry body SIAM.

While it plays in a wide band with its diversified model range, spanning five different segments, its quintessential classic, the Bonneville, remains one of the major attractions, with the complete Bonneville family comprising the T100, T120, Thruxton R and the Street Twin bikes.

Triumph also recently introduced its Street Triple S in the sub-800cc motorcycle segment in the country.  and is working with a target of gradually expanding its dealer network in India and scaling up the count to 25 outlets by CY2022.