The two companies, which have partnered for over 30 years in India, have now extended their partnership to the global market.
05 Jan 2017 | 6565 Views | By Autocar Pro News Desk
Tata Motors and Castrol have announced the signing of a three-year strategic partnership agreement for supply of commercial vehicle oils to Tata Motors globally.
The new pact extends the partnership between the two companies to the global arena. Tata Motors and Castrol share a relationship which goes back three ...
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Tata Motors and Castrol have announced the signing of a three-year strategic partnership agreement for supply of commercial vehicle oils to Tata Motors globally.
The new pact extends the partnership between the two companies to the global arena. Tata Motors and Castrol share a relationship which goes back three decades, starting in India where Tata is the largest commercial vehicle manufacturer and has 43 percent of the market share.
The agreement will cover over 50 markets including the SAARC and ASEAN regions, Middle East, Africa, Russia and Latin America. As Tata Motors expand its international footprint, Castrol with its established presence in global markets will support Tata Motors’ channel partners with high quality products and services. Castrol will work closely with the Tata Motors team to co-engineer products suited to meet specific requirements of new engine technology and environment regulations.
Commenting on the agreement, Guenter Butschek, CEO and managing director, Tata Motors, said: “Tata Motors has had a long and enduring partnership with Castrol in India, delivering exceptional products and outstanding service for our customers. We are delighted to extend this partnership to a global level and look forward to leveraging our complementary strengths to offer our channel partners high quality support.”
Mandhir Singh, CEO, BP Lubricants, said, “Tata Motors is a key global strategic account for Castrol and we are excited about extending our relationship to global markets. As Tata Motors explores new markets, we are committed to supporting them with our pioneering technology products, superior service offers and expertise in retail marketing and promotion, to add value to this partnership.”