The Swift, launched as a strategic global model in November 2004, has achieved cumulative global sales of five million years in early April. India accounts for 54 percent or 2.7 million unit sales.
11 Apr 2016 | 4826 Views | By Autocar Pro News Desk
Suzuki Motor Corporation’s Swift compact car, which was launched as a global strategic model in November 2004, has reached cumulative worldwide sales of five million units in early April 2016 (11years and five months since the start of sales in 2004).
Since its launch in 2004, the Swift has ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
Suzuki Motor Corporation’s Swift compact car, which was launched as a global strategic model in November 2004, has reached cumulative worldwide sales of five million units in early April 2016 (11years and five months since the start of sales in 2004).
Since its launch in 2004, the Swift has brought innovative changes to Suzuki’s car-making, earning accolades for its sporty, stylish, and fun-to-drive character and also winning a number of car of the year awards in Japan and many other countries worldwide. Autocar India, Autocar Professional's sister magazine voted the Swift its 'Car of the Year' in 2006 and 2012.
The Swift is currently produced in seven countries worldwide including Japan, India, Hungary, China, Pakistan and Thailand.
India accounts for 54% of that number, with 2.7 million units of the Swift hatchback and Swift Dzire sedan sold so far.
Launched in 2005, the Maruti Suzuki Swift has won Autocar India’s coveted Car of the Year award twice – in 2006 and then in 2012, when the full model change was introduced. In its latest avatar, launched in October 2014, the Swift Diesel saw a 10 percent increase in fuel efficiency while the Swift Petrol’s fuel efficiency improved by 9.6 per cent.
The Swift Dzire, launched in 2008, is India’s best-selling sedan for the last three years. It has been a category leader since launch and has helped Maruti Suzuki strengthen its presence in the entry sedan segment. Like the Swift, the Swift Dzire is popular for its sporty, contemporary styling, performance, superior comfort and convenience features. The Swift Dzire (Diesel) delivers a mileage of 26.59 kilometres per litre.
In India, ever since its launch in 2005, the Swift steadily increased its sales in line with the market expansion due to economic growth and with introduction of diesel variants and sedans. The Swift accounts for approximately 30 percent (approximately 430,000 units) of Suzuki's annual sales in India to lead its sales expansion in the Indian market. The breakdown of five million units is: India 54%, Europe 17%, Japan 10% and others 19%.
Also read: Maruti Suzuki Swift – 5 million sales and going strong