SIAM opens virtual safety gallery to increase information reach

Apex industry body Society of Indian Automobile Manufacturers (SIAM) marked the beginning of National Road Safety Month with the inauguration of first ever Virtual Road Safety Educative Gallery.

Rajnath Singh, Defence Minister and Nitin Gadkari, Minister of Ministry of Road Transport & Highways inaugurated the virtual gallery. The inaugural event was also attended by Dr V K Singh, MP, Lok Sabha; Amitabh Kant, CEO, NITI Aayog and other senior leaders from the Ministry and other eminent dignitaries.

The safety gallery is based on the guidelines of the United Nations Decade of Action for Road Safety 2021-2030, which is made up of five sectors that focus on different aspects of road safety. The gallery showcases the projects and awareness drives led by SIAM members, industry stakeholders and multiple other national and international organisations.

SIAM says the road safety education gallery is intended to help millions of common citizens of all age groups from across India access information related to road safety at the click of a button. The primary objective of the virtual gallery is to educate individuals about the safety and drive behavioural changes by inculcating best practices across age groups, thus making Indian roads safer.

Sharing details about the road safety month, Rajesh Menon, Director General, SIAM said, “SIAM’s unique virtual road safety education gallery focuses on distance learning and artificial intelligence to spread the message of road safety.It will help the viewer to explore and understand the amount of road safety work being done by national and international organixations and also implement the learning from these projects for improvement in their respective states. The virtual platform auditorium will showcase various sessions on road safety awareness for students, professional drivers and individuals. Over the last two decades, SIAM with the support of its member companies has been instrumental in making driving and commuting safer for everyone through various seminars, workshops, health check-up camps and implementation of rules and policies.”

The road safety month will be observed from January 18, 2021 till February 17, 2021, in association with the Ministry of Road Transport and Highways, Government of India (MoRTH), Delhi Traffic Police and partner OEMs.