Royal Enfield launches Redditch series-inspired Classic 350 at Rs 146,000

In a bid to give more sales momentum to its Classic 350 brand, Royal Enfield today launched the motorcycle in three Redditch series variants – Redditch Red, Redditch Green and Redditch Blue.

These variants, according to the company, have been inspired by the paint schemes on 1950s-era Royal Enfield motorcycles produced in Redditch, UK, the birthplace of Royal Enfield motorcycles. The Redditch plant stopped producing motorcycles in 1967. The Royal Enfield Redditch series is priced at Rs 146,093, Rs 157,577 in Mumbai, Rs 147,831 in Chennai, Rs 155,456 in Bangalore and Rs 149,340 in Hyderabad (all on-road prices).

Introducing the new Redditch colours, Rudratej Singh, president, Royal Enfield, said, “Royal Enfield launched the Classic in 2008 based on its popular ‘J2’ model as our brand has always taken inspiration from its rich heritage. The Classic then became one of the most loved motorcycles from Royal Enfield. Looking back into our decades-old legacy, we have given the Classic a makeover, taking cues from the motorcycles produced at Redditch, Royal Enfield’s birthplace UK. In 2017, we are bringing the Classic 350 in Redditch Red, Redditch Green and Redditch Blue that re-imagine shades on our 1950s motorcycles that first came out of Royal Enfield plant in Redditch, a town steeped in British motorcycle build tradition. The introduction of the Redditch series on Classic 350 is a reinforcement of the Classic franchise and its huge success across all our markets.”

Blast from the past

In the 1950s, Royal Enfield motorcycles were manufactured in its pre-World War era factories in Redditch, a needle-making town located 15 miles south of Birmingham in the UK. The Royal Enfield Classic, introduced in 2008, is designed on the lines of the J2 and the retro look of British motorcycles in the post-World War II era.

The Classic, which retains the quintessential classic British styling of the 1950s, is powered by Royal Enfield’s 350cc unit construction engine (UCE). Front and rear mudguards, headlight casing, fuel tank, oval toolbox, exhaust fins, speedometer dials, single-seat spring saddle, tail- light assembly and the headlamp cap, all conform to the native imagery of British motorcycles in the aftermath of World War II.

“Apart from the new colours from the 1950s, the 2017 Redditch series will feature the Royal Enfield Redditch monogram, first used in 1939 on the prototype of 125cc ‘Royal Baby’, a two-stroke motorcycle. The use of the original Redditch monogram makes the Redditch series more special as it revives our association with the motorcycles produced out of Redditch in that era,” added Singh.