The company has successfully scaled down production and distribution of BS IV inventory while simultaneously scaling up that of BS VI motorcycles.
20 Mar 2020 | 5150 Views | By Autocar Pro News Desk
Chennai-based manufacturer Royal Enfield has confirmed that it has sold out all its inventory of BS IV motorcycles across all its dealerships in India and will now be selling only BS VI-compliant bikes, ahead of the mandate kicking in from April 1, 2020
On January 7, 2020, the company ...
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Chennai-based manufacturer Royal Enfield has confirmed that it has sold out all its inventory of BS IV motorcycles across all its dealerships in India and will now be selling only BS VI-compliant bikes, ahead of the mandate kicking in from April 1, 2020
On January 7, 2020, the company introduced its BS VI-compliant motorcycles, with the Classic 350 dual-channel ABS being the first to move to the new emission norm. Thereafter, the company has ensured a smooth transition from BS IV to BS VI across its entire motorcycle portfolio, as well as across all its dealerships in India.
Royal Enfield says it has worked relentlessly with its dealership network to ensure a seamless transition to the new BS VI motorcycles. The company says, it "has carefully and responsibly deployed phase-wise strategies to make sure that production and distribution of BS IV inventory is scaled down, and has simultaneously scaled up that of BS VI motorcycles. Various teams have worked closely with the backend and frontend channel partners to ensure a smooth and hassle-free transition."
In the first 11 months of FY2020, Royal Enfield manufactured a total of 636,650 motorcycles (-18.36%) and has sold 624,021 units (-16.45%). April 2019-February 2020 also saw it export a total of 36,004 units (95%). In terms of market share, the company has a 5.86 percent share of the motorcycle market.