M&M says the bookings translate into an ex-showroom value of around Rs 18,000 crore or US$ 2.3 billion.
30 Jul 2022 | 13101 Views | By Autocar Pro News Desk
Mahindra & Mahindra’s recently launched new Scorpio Nhas set a new record: 100,000 bookings within 30 minutes of online bookings commencing at 11am today. That’s 3,333 bookings in every minute! And the first 25,000 bookings came within the first minute. M&M says this translates into an ex-showroom value of ...
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Mahindra & Mahindra’s recently launched new Scorpio N has set a new record: 100,000 bookings within 30 minutes of online bookings commencing at 11am today. That’s 3,333 bookings in every minute! And the first 25,000 bookings came within the first minute. M&M says this translates into an ex-showroom value of around Rs 18,000 crore or US$ 2.3 billion.
Customers could book their desired variant of the Scorpio-N with a booking amount of Rs 21,000. The Scorpio-N is available in five variants with introductory prices starting from Rs 11.99 lakh (ex-showroom) and applicable for the first 25,000 bookings only.
The introductory prices of the All-New Scorpio-N variants are applicable for the first 25,000 bookings. The prices for the subsequent bookings will be as per the prices prevalent at the time of delivery. Bookings for the Scorpio-N will continue to be accepted online and at dealerships.
As per the company, deliveries of the new Scorpio N will begin from September 26, 2022, onwards. Over 20,000 units are planned for delivery by December 2022 wherein the Z8L variant will be prioritised. Mahindra will inform the customers about their delivery date by the end of August 2022.
Although it had anticipated strong demand for the SUV going by the number of units added in the ‘online cart’ section of its website since that option was opened on July 5, the M&M says the rush of buyers to complete the online payment of Rs 21,000 for the booking amount, saw a brief glitch with the payment gateway provider.
Mahindra says it “would like to assure the customers that their time stamp prior to payment is duly recorded on the booking platform, so each customer will have their rightful place in the order sequence and accordingly the first 25,000 will be considered for introductory prices based on this sequence.”
The huge consumer interest in the Scorpio N is similar, if not better than what the Mahindra XUV700 saw on October 7, 2021. The XUV700 had clocked 25,000 bookings in 57 minutes or 438 bookings in a minute. The XUV700 has gone on to become one of the company's best-sellers and on July 1, 2022 had a delivery backlog of 80,000 units.
Now, with the huge number of bookings for the Scorpio N and also improved supplies of semiconductors, expect Mahindra to speedily ramp up production to cater to the huge demand for its SUVs.
Top-end Z8L variant gets production priority
M&M will manufacture the Scorpio-N at its Chakan plant near Pune. The feature-rich, top-end Z8L variant is believed to be the most sought after model by customers and, therefore, will be prioritised in production planning.
Considering M&M's current cumulative backlog of around 143,000 units (for the XUV700, XUV300, Thar and Bolero) as on July 1, the new Scorpio-N could be expected to command long waiting periods, given that the industry is still struggling with the semiconductor shortage, as well as other supply chain constraints due to global factors.
The Scorpio-N will see a production allocation of close to 5,000 units a month at the Chakan plant. The previous version of the Scorpio, now christened the Scorpio Classic, will continue to remain on sale too and be built at M&M’s Nashik facility.
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