Maxxis India partners HMSI for co-branded tyres

Maxxis India, a sub-company of Maxxis Group, one of the leading tyre companies, has announced a strategic partnership with Honda Motorcycle and Scooters India for what it claims is a ‘unique retail partnership’. Under this association, co-branded Maxxis tyres will now be available for sale at HMSI and Maxxis dealerships.

Commenting on the development,  Bing-Lin Wu, marketing and retail sales Head, Maxxis India, said, “We are excited about this unique association with our long-standing partners Honda Motorcycle & Scooter India. This partnership demonstrates our strength and the ability to offer high quality products for the country’s leading two-wheeler brand and will allow us to reach out to several customers through HMSI’s robust network across the country. Our aim is to create a strong brand preference for Maxxis in India and showcase the range of innovative and technologically superior products to the customers.”

In the first phase of this association, co-branded M6000 tyres (90/100-10) will be available at select HMSI and Maxxis dealerships across India, the plan is to increase this further in the next phases. The M6000 is an OE fitment to Honda Activa, and is designed to provide extra strength and safety to the vehicles. To equip the dealers with knowledge pertaining to the products and services, Maxxis conducted training sessions in 20 cities across India, covering 650 Honda dealers.

Maxxis India rolled out its first two-wheeler tyres consignment from its Sanand facility to Honda Motorcycle & Scooter India in August, earlier this year and has been producing tyres in full throttle. The company recently achieved its target of selling 1 million tyres to its OEM partners.

Also read: Maxxis Tyres opens plant in Sanand, targets 15% market share by 2023

Maxxis India’s dealer network crosses the 1,000 mark

Liou Jia Ciao: ‘Maxxis has come to India because of the market size, not the low cost of manufacturing.’