Mahindra & Mahindra launches Big Bolero Pik-up at Rs 6.19 lakh

Mahindra & Mahindra has launched a larger version of its successful Bolero pick-up truck, called the Big Bolero Pik-up. Priced at Rs 6.15 lakh (BS-III ex-showroom Pune) and Rs 6.30 lakh (BS-IV ex-showroom Pune), the Big Bolero Pik-up has a class-leading cargo body length of 9 feet (2765 mm) and payload capacity of 1,500 kg.

According to the company, the new pick-up will retain the core values of the erstwhile Bolero Pik-up like the tough and rugged DNA, high earning potential and low maintenance costs.

The company has launched the new pick-up after gauging the need gap in the market for extra space in cargo and payload. Designed to cater to the needs of stand operators, businessmen and traders the Big Bolero Pik-up will be available in 2 variants – offering payload capacities of 1,250 kgs and the industry-first 1,500 kg.

The Big Bolero Pik-up is powered by Mahindra’s MDI Engine which has an output of 63hp at 3200 rpm for BS-III variant and 70hp at 3200 rpm for the BSIV variant. It also boasts of an ergonomically designed cabin, stylish interiors and power steering as a standard feature across all variants.

Speaking on the launch, Pravin Shah, president & chief executive (Automotive), Mahindra & Mahindra said, "Being the leader in the pick-up segment for over a decade, we have made our systems and processes robust to understand and address the evolving needs of our customers. The launch of the Big Bolero Pik-up with superior value proposition is a veritable step towards this direction. The big cargo box and high payload capacity, combined with the fuel efficient high performance engine will enable the customers to earn more, while the spacious and comfortable cabin will offer a fatigue free drive. With this launch, we have further upgraded our pick-up range to offer best-in-class value and efficiency to the customers.”

The Big Bolero Pik-up will be manufactured at Mahindra’s Kandivali Plant in Mumbai. In addition to the 1,250 Kg and 1,500 Kg variants, the Big Bolero Pik-up will also be available with cowl body chassis variant, which will help the customers to build the cargo body according to their need and application.

With a 69% market share in FY2016 in the pick-up segment, Mahindra has been the market leader and has launched many industry first products and technologies in the pick-up segment. These include the innovation of flat bed pick-ups, four-wheel drive, cowl body chassis, introduction of the first micro hybrid technology, first AC pick-up, first CNG pick-up and has a wide range of models to choose from as well.