Korean carmaker has introduced a unique 30-day guaranteed buyback plan to push sales.
27 May 2021 | 13551 Views | By Mayank Dhingra
In an effort to rev up sales of flagship Carnival MPV, Kia India has introduced a new guaranteed buyback plan. The Carnival has sold a total of 6,284 units since launch in February 2020 comprising 3,187 in FY2020, 2,796 units in FY2021 and 301 in April 2021.
The ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
In an effort to rev up sales of flagship Carnival MPV, Kia India has introduced a new guaranteed buyback plan. The Carnival has sold a total of 6,284 units since launch in February 2020 comprising 3,187 in FY2020, 2,796 units in FY2021 and 301 in April 2021.
The company has announced what is christened as the 'Satisfaction Guarantee Scheme' which will allow unsatisfied customers to return the car, subject to a maximum period of 30 days of ownership or 1,500km on the odometer.
Kia India will repay 95 percent of the ex-showroom cost, along with overheads including registration charges, finance and insurance. However, owners will need to ensure that the vehicle is undamaged in any way, and free of failures or pending claims to be able to avail the offer.
Additionally, the owner's agreement for the transfer of the vehicle including all documentation and charges in the name of a person will be obligatory. It will also be imperative that the vehicle is free from any hypothecation with the NOC duly submitted from the financier's end.
"The growing popularity of our class-leading MPV has been extremely encouraging for us and this initiative aims to enhance customer belief in the Kia Carnival even further. It is designed to offer a distinguished Kia ownership experience, prioritising their peace of mind," said Tae-Jin Park, executive director and chief sales and business officer, Kia India.
The Kia Carnival is a CKD model that is being retailed at ex-showroom prices in the range of Rs 24.95 lakh to Rs 33.95 lakh. The premium MPV is offered in 7-, 8- or 9-seat configurations with a single 2.2-litre diesel engine option that comes mated to an 8-speed automatic gearbox