India Yamaha’s ‘Mission 10,000km’ concludes in Chennai

Yamaha Motor India Sales organised the grand finale of its ‘Mission 10,000km’ at the YMCA ground in Chennai yesterday.

The day saw various customer engagement activities like Yamaha Children Safety Program, test drives and service camps. The evening saw witnessed the closing ceremony of Yamaha’s ‘Mission 10,000km Mission– Discovery of India on FZS – FI’, which began in New Delhi on September 14.

Twenty riders from two teams – East Side Eagles and Wild West Falcons – were joined by Yamaha Motor India brand ambassador, John Abraham who had flagged off the ride. While one team headed towards the east, the other took the road to the west, and rode 5,000km each before reaching Chennai today. 

Commenting on the occasion, Masaki Asano, managing director, Yamaha Motor India Sales, said: “Yamaha is a young, sporty brand and we developed this initiative to encourage safe and congenial bike riding across the nation with a theme of ‘Discovering a whole new India in its truest form’. Yamaha’s ‘Mission 10,000km’ has indeed been a great journey not only to rediscover India but also rediscover our own selves. The official vehicle for this initiative was our recently launched fuel injected ‘Yamaha FZS - FI Version 2.0’ featuring our new technology concept called ‘Blue Core’ which stands for fun riding and economy.”

The company also took the opportunity to introduce, its Blue Core concept in the ‘SZ-RR Version 2.0’ – an upgrade to its existing SZ-RR bike launched last year. The Blue Core tech-based model is powered by a newly designed air-cooled 149cc 4-stroke, SOHC, single-cylinder engine.

Roy Kurian, vice-president, Yamaha Motor India Sales, said: "With our breakthrough Blue Core technology now inducted to our successful SZ-RR model, we want to present our customers with advanced choices and fun riding in the city. Looking at the demand for the standard segment commuter motorcycles which is projected at 1.1 million units in 2014, it was indeed ideal for us to launch the SZ-RR Version 2.0.”