HMSI reveals ambitious growth plan, targets 4.5 million sales in FY2015

Honda Motorcycle & Scooter India (HMSI) has revealed an ambitious and aggressive plan for growth in India during FY 2014-15. This announcement was made at its 13^th annual business meet in Tokyo today in the presence of six top board members of Honda Motor Company, Japan.

Starting June 2014, Honda has kicked off a new development era in India for growing this market as a key global two-wheeler sales hub for the company.

Reiterating Honda’s commitment for India, Takanobu Ito, president, CEO and representative director, Honda Motor Company, said, “I thank our business partners from India for their unwavering commitment to Honda and it gives me a sense of pride and  satisfaction on the fantastic relationship you have build with customers. You can expect an enhanced level of support from Honda Motor Company, Japan at all levels. Together, we will unleash a new era of Honda progression and customer satisfaction in India.”

After closing its most successful year since inception, Honda elaborated its plans for achieving new growth in FY’2014-15.

As a start, the company will launch two new motorcycles in Q2 of FY’2014-15. While the first motorcycle will be an addition to the Dream series as Honda’s most affordable motorcycle in India, the second will be a stylish and sporty 160cc high displacement motorcycle targeted at youth.

Expanding on Honda’s targets for the fiscal, Keita Muramatsu, president and CEO, HMSI, said, “Sustaining its superior growth, HMSI has set the challenging target of 45 lakh unit sales in FY’2014-15. I am confident that propelled by three new launches including the Activa 125 and aggressive network expansion, Honda will meet expectations of its customers in India.”

Honda will also be aggressively targeting rural India. According to Y S Guleria, vice-president – sales and marketing, HMSI, “Honda will add 1,000 new touch-points to its network. This translates to adding three outlets each day. With this expansion, Honda will double its network in just two years from 1,950 outlets in FY’2012-13 to 3,800 outlets by end of FY’2014-15.”

File photo: Takanobu Ito, president, CEO and representative director, Honda Motor Company.