Two-wheeler market leader reaches 90 percent of pre-Covid sales, signals revival of consumer demand and positive sentiment
01 Jul 2020 | 20543 Views | By Autocar Pro News Desk
In what spells good news for the domestic two-wheeler industry, Hero MotoCorp has reported despatches to dealerships of over 450,744 units – a record sequential growth of four times over the 112,682 units despatched in May 2020.
Commenting on the numbers, Dr Pawan Munjal, chairman and CEO, Hero MotoCorp, said: “We ...
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In what spells good news for the domestic two-wheeler industry, Hero MotoCorp has reported despatches to dealerships of over 450,744 units – a record sequential growth of four times over the 112,682 units despatched in May 2020.
Commenting on the numbers, Dr Pawan Munjal, chairman and CEO, Hero MotoCorp, said: “We have demonstrated phenomenal leadership quality and tenacity to clock a sharp vertical growth in our sales at a time of massive disruption and uncertainty. This is an overwhelming reiteration of the enduring trust and faith that our customers repose in Brand Hero. Sale of over 450,000 two-wheelers in a highly disrupted month is also a clear signal of the resilience of the Indian economy to be able to revive in the face of any adversity. This has vindicated our strong belief in the robust fundamentals of the Indian economy.
A major part of the market demand is emanating from the rural and semi-urban markets, which have been helped to a large extent by the various stimulus packages rolled out by the government. A combination of multiple factors, including the forecast of a normal monsoon, a bumper Rabi crop and the upcoming festive season are expected to keep the momentum going over the next few months.”
This is also a highly commendable effort by the Plant Operations, Supply Chain and Strategic Sourcing teams at Hero MotoCorp to be able to ramp up rapidly and produce in massive numbers in the middle of such disruptions to cater to the market demand.
Q1 FY2021: 563,426 units
The sales in the first quarter of FY2021 were subdued due to the impact of COVID-19 and the effects of the closure of the plant operations and the retail outlets through the entire month of April and most of May. Hero MotoCorp sold a total of 563,426 units of motorcycles and scooters in the April-June 2020 period.
Following stringent protocols for safety and wellbeing of its employees, Hero MotoCorp says it has made significant progress in ramping up the production across all its eight manufacturing facilities – six in India and two in global markets. More than 95% of the customer touch-points have been operational, also with strict safety measures and protocols in place.
June saw the company also launch an integrated online sales platform – eSHOP – that enables a seamless buying experience. All the purchase-related information and actions are built into the system, allowing customers to purchase their preferred motorcycle or scooter directly from the company website, in an easy and transparent manner.
Meanwhile, Hero MotoCorp has commenced despatches and deliveries of premium Xtreme 160R priced at Rs 99,950.