Harley-Davidson slams the brakes on India

Iconic 117-year-old American brand, which is in the midst of a severe belt-tightening programme, axes operations in a low- performing market like India.

24 Sep 2020 | 10989 Views | By Murali Gopalan icon icon icon icon

At one level, Harley-Davidson’s decision to exit India is not entirely surprising. The iconic 117-year-old American motorcycle brand had been struggling for a while now with average monthly sales plummeting to levels of 200-odd units.

The red lights have been flashing for H-D in India for quite some time ...

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