New Ford EcoSport a big hit with online bookings

In what seems to be an indication of consumer demand for the soon-to-be-launched, facelifted Ford EcoSport SUV, all 123 units were booked within a few hours of Ford India commencing online booking on Amazon.in in the early hours of November 5. The facelifted compact SUV will be officially launched on November 9.

The limited number of units were available for a 24-hour period but the company confirms that all 123 units were booked by 10am for a booking amount of Rs 10,000.

A majority of customers have booked the top Titanium+ trim of the EcoSport with the all-new 1.5-litre, three-cylinder, Dragon petrol engine paired to the new six-speed automatic transmission. The new petrol engine delivers 123hp and fuel economy of 17 kilometres per litre. Ford India says, a new colour – Lightning Blue – has emerged as another customer favourite. 

“Much like its predecessor, Ford is set to create history and reset the bar on quality and customer value yet again with the all-new EcoSport,” said Rahul Gautam, vice-president, marketing at Ford India. “The overwhelming response on Amazon is a reflection of trust people have in the brand EcoSport. Our compact SUV will continue to offer unmatched value for money and we are confident that customers will be impressed with its host of class-leading features.”

Also see: 

2017 Ford EcoSport facelift review, test drive

India-spec Ford Ecosport facelift details revealed

Ford Ecosport facelift variants explained