DICV rolls out 4 new truck models

Daimler India Commercial Vehicles (DICV) has  launched four new BharatBenz models (3 tractor – 4023TT/4028TT/4928TT and 1 construction-mining – 3128 CM). The manufacturer has till now sold a total of 7,500 trucks in the Indian market.

DICV launched its first three heavy-duty models in September 2012 (2523R, 2523C, 3123C) and then rolled out its range of medium-duty trucks in February 2013. In May 2013, it launched its range of Made-in-India trucks for export under the FUSO brand. Last year, two more HCVs (2528,  3128) were launched. While other variants are to be launched, this launch of tractor models expands the BharatBenz range to cover segments from 9-49 tonnes GVW.

Speaking at the launch, Marc Llistosella, MD and CEO, DICV, claimed that in CY 2013 discount levels reached 30 percent in the Indian truck market but there was zero discounting on BharatBenz trucks.

He added, “The trucking industry in India is experiencing a tough phase. Under such circumstances, customers critically examine the offerings by manufacturers. With the launch of these trucks BharatBenz is now present in all major trucking segments as promised 2 years ago. The complete experience that the BharatBenz range provides has also triggered a substantial transformation in Indian trucking.”

V R V Sriprasad, VP (Marketing, Sales & Aftersales), DICV, said: “Tractor-trailers are at the very top of the value-chain in trucking. Hauling heavy goods over long distances, the qualitative aspects that BharatBenz provides in terms of efficiency, reliability, economy and overall TCO benefits become most important and imperative. With all the promised parameters established, tractor-trailer operators would benefit most with BharatBenz. The Construction-Mining truck on the other hand will provide a very important aspect of reliability considering the conditions in which these trucks will be operated, demand continuous use under tortuous conditions..”

Since the launch of the first BharatBenz dealership in Chennai in August 2012, BharatBenz today has a network of 75 outlets in line with its plans to cover more than a 100 locations by early 2015. These dealerships are state-of-the-art and are equipped besides modern facilities with well-trained manpower for both sales and service.