The Urban Retail store will offer immersive ‘phygital’ experience for BMW products and services.
20 Aug 2020 | 18642 Views | By Autocar Pro News Desk
Luxury carmaker BMW India has launched its first-ever Urban Retail Store with KUN Exclusive in Hyderabad. The company says the store is based on the BMW Facility Next concept, and the Urban Retail store is an evolution of the dealer network into a new-age interactive urban space.
The store ...
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Luxury carmaker BMW India has launched its first-ever Urban Retail Store with KUN Exclusive in Hyderabad. The company says the store is based on the BMW Facility Next concept, and the Urban Retail store is an evolution of the dealer network into a new-age interactive urban space.
The store offers customers a new brand experience in a unique ‘phygital’ environment that combines the best physical experience with digital innovation. The facility comprised of a showroom with BMW and MINI lifestyle apparel and car accessories along with a cafe. The urban retail store is located at Plot No.1 & 2 Survey No.403/1, Road No.1, Nandagiri Hills, Jubilee Hills Hyderabad, Telangana – 500033 and is headed by Gautham Gudigopuram, dealer principal, KUN Exclusive.
Vikram Pawah, president, BMW Group India said, “The BMW Urban Retail Store heralds a new chapter in offering a distinctive brand experience to our customers and fans. Each element of this modern phygital store embodies the characteristics of the BMW brand and creates a unique progressive experience. The ambience it offers is a perfect intersection of modern design, digitalisation and an interactive urban setting. In contrast to a traditional automotive dealership, the BMW Urban Retail Store is an interactive and interesting space that engages you instantly. We are proud to bring India’s first-ever BMW Urban Retail Store to the vibrant and tech-savvy city of Hyderabad with KUN Exclusive, our long-standing dealer partner in the region.”
Gautham Gudigopuram, dealer principal, KUN Exclusive said, "BMW is a visionary brand and we are thrilled to launch the first-ever BMW Urban Retail Store in Hyderabad. This new concept reiterates our commitment to introducing unparalleled experiences in Telangana. Situated in the trendy focal point of the city and a hotspot for cafés, we are certain that the BMW Urban Retail Store will become a choice destination for our discerning customers and fans to explore the world of BMW in a relaxed atmosphere. With our deep understanding of the luxury automotive market, we are confident to play a significant role in the growing success story of BMW in India.”
At the Urban Retail store consumers can access the complete range of lifestyle products at the touch of a button. The interactive screen at the urban retail store allows them to virtually scan through the entire BMW and MINI range of Lifestyle collections and not limit their selection to styles or options available at the store. Thus, allowing them to shop directly online and have it shipped to their home.
It also features an experience zone featuring Virtual Reality that brings customers face-to-face with the latest information on the BMW product range. An interactive virtual product presentation displayed on a large screen along with a car configurator helps customers to evaluate, configure and review their dream car as per their imagination. Customers can explore numerous attractive finance and insurance options through BMW Financial Services India on the entire range of BMW products.