German luxury car major's two-wheeler division has officially stepped into the market as a subsidiary of BMW Group India.
10 Apr 2017 | 7046 Views | By Autocar Pro News Desk
BMW Motorrad has officially started its operations as a part of the Indian subsidiary of the BMW Group. Earlier, BMW Motorrad was operating in India through an importer who had sales outlets in Mumbai and New Delhi.
BMW Motorrad aims to enhance its foothold in the premium motorcycle segments, ...
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BMW Motorrad has officially started its operations as a part of the Indian subsidiary of the BMW Group. Earlier, BMW Motorrad was operating in India through an importer who had sales outlets in Mumbai and New Delhi.
BMW Motorrad aims to enhance its foothold in the premium motorcycle segments, which include Sports, Tour, Roadster, Heritage and Adventure categories. The company will have on sale through the CBU route some popular models like the S 1000 RR, R 1200 RS, K 1600 GTL, S 1000 R, R NineT, R NineT Scrambler and the R 1200 G S Adventure.
Dimitris Raptis, Head of Region Asia, China, Pacific, South Africa, BMW Motorrad, said, “BMW Motorrad is one of the world’s most tradition-steeped and successful motorcycle brands. The Motorcycle Division is the part of our company that’s firmly anchored in its heritage and will continue to make a contribution to the BMW Group’s success in the future. BMW Motorrad has already become the most anticipated and exhilarating brand to enter India. We see a tremendous potential in this country and we are pleased to introduce BMW Motorrad as a part of the Indian subsidiary of BMW Group.”
BMW Motorrad is in the process of setting up the team and dealer network in India. Shivapada Ray has been appointed as the head of BMW Motorrad in India. In the initial phase, BMW Motorrad will set up dealerships in Ahmedabad, Bangalore, Mumbai and Pune. 1000 XR which are available as Completely Built-up Units (CBU).
Vikram Pawah, president, BMW Group India, said, “BMW Motorrad is an inherent and highly emotional part of the BMW brand. Our products stand for passion, innovation and safety on two wheels. We want our existing and prospective customers to forge new paths and make BMW Motorrad a part of their aspirational lifestyle and pursue joy through riding. We intend to embark on this success story in India - with our ongoing product offensive, which we will further expand and by increasing our presence in the country with the right partners.”