German luxury carmaker, BMW, registered 34% year-on-year growth with SUVs leading the charge.
04 Jan 2022 | 3326 Views | By Mayank Dhingra
With sales of 8,236 units (+35.2%) under the flagship BMW moniker and 640 units (+25%) under the Mini nameplate, BMW Group India registered a 34.4 percent year-on-year (YoY) growth in CY2021. The group had sold 6,604 cars in CY2020.
Over 40 percent of the total sales of BMW models ...
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With sales of 8,236 units (+35.2%) under the flagship BMW moniker and 640 units (+25%) under the Mini nameplate, BMW Group India registered a 34.4 percent year-on-year (YoY) growth in CY2021. The group had sold 6,604 cars in CY2020.
Over 40 percent of the total sales of BMW models came from SUVs, including locally-assembled products like the BMW X1, X3 and X5. On the other hand, the 3 Series and 5 Series sedans continued to play a vital role in strengthening the brand’s India footprint.
BMW also introduced new models like the BMW M 340i xDrive, BMW X7 and 3 Series Gran Limousine last year, alongside limited edition of the 3 Series Gran Limousine during the festive season of CY2021.
“These new models were in excessive demand and were either completely sold out or had long waiting periods of several months,” the company said in a statement.
BMW also forayed into the EV segment closer to the end of last year, with the launch of the all-electric iX SUV on December 13. The iX comes as a completely built unit, priced at Rs 1.16 crore, ex-showroom and rivals the Audi e-tron SUV and Sportback, Mercedes-Benz EQC and Jaguar I-Pace.
For Mini, over 50 percent of the volumes came from the facelifted Countryman crossover launched in March 2021 while the Mini hatch and convertible contributed 18 percent each to the 640 units sold last year.
On the other hand, BMW Group India’s motorcycle sales under the BMW Motorrad doubled to 5,191 units – with the entry-level BMW G 310 R and G 310 GS commanding over 90 percent share of sales volumes. The BMW C 400 GT maxi-scooter was also introduced last year, albeit at a premium price tag of Rs 9.95 lakh, ex-showroom.
Its lending arm, BMW Financial Services India also played an important role in facilitating vehicle sales under challenging market conditions, created by the pandemic.
According to Vikram Pawah, president, BMW Group India, “BMW Group India has remained strong and resilient with all its three brands – BMW, Mini and BMW Motorrad – posting stellar growth. Greater flexibility and farsighted planning in business processes ensured that we overcame unpredictable market situations and increased our market share.”
“An attractive product portfolio especially designed keeping in mind the requirements of Indian customers and an unwavering emphasis on customer service has significantly propelled brand loyalty and drawn many new customers into our fold,” Pawah added.