Updated A4 launch marks the beginning of a new product offensive from Audi.
05 Jan 2021 | 2887 Views | By Autocar Pro News Desk
The Audi A4 has been launched at a price of Rs 42.34-46.67 lakh (ex-showroom, India), kick-starting Audi’s product offensive strategy for 2021. Audi is set to launch a new product every other month, but will stick to a petrol-only line-up for now.
The refreshed Audi A4 comes in two variants – Premium Plus (Rs 42.34 lakh) ...
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The Audi A4 has been launched at a price of Rs 42.34-46.67 lakh (ex-showroom, India), kick-starting Audi’s product offensive strategy for 2021. Audi is set to launch a new product every other month, but will stick to a petrol-only line-up for now.
The refreshed Audi A4 comes in two variants – Premium Plus (Rs 42.34 lakh) and the top-spec Technology (Rs 46.67 lakh) – with the fully loaded Technology variant featuring tech such as a larger infotainment touchscreen, Audi’s ‘Virtual Cockpit’ digital instrument cluster, LED-headlamps, multi-zone climate control, and ambient lighting, and more.
Audi had previously given the A4 a facelift in late 2019, before discontinuing the model entirely in India in early 2020, with the advent of BS6 emissions regulations.
Although this is the second facelift for the A4, it brings with it more comprehensive exterior changes. The A4 now sports a wider, single-frame grille, new headlamps with daytime running lamps, revised front and rear bumpers, and redesigned tail-lamps.
On the inside, the basic cabin design remains largely unchanged, save for a few notable updates, such as a 10.1-inch touchscreen. However, the A4 retains physical controls instead of a second screen, such as for climate control, unlike newer-gen Audis.
Engine and gearbox
The most notable change to the A4 lies under the bonnet. The A4 now comes with a 190hp, 2.0-litre turbo-petrol engine – a substantial step-up in power from the 150hp, 1.4-litre unit in the pre-facelift model.
The 2.0-litre unit is paired to a 7-speed dual-clutch automatic gearbox as standard, with power going to the front wheels. As Audi is focusing more on petrol-engines and electrification for the time being, there is no diesel engine on offer.
What’s the competition?
The A4 goes up against the Mercedes-Benz C-class, BMW 3 series, and similarly petrol-only Jaguar XE. It will also face competition from the third-gen Volvo S60 once it’s launched in March this year and the 3 Series Gran Limousine coming by the end of January.
Audi has lined up a raft of product launches for this year, as part of its product offensive strategy, with models such as the A3, Q3, Q5, Q7 set to return as either facelifts or all-new models.
All prices, ex-showroom, pan-India
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