Audi India kicks off 2nd edition of Audi Mobile Terminal tour

Luxury carmaker Audi India has announced the roll-out of the Audi Mobile Terminal tour in 20 cities for the 2016 season. Introduced last year as a customer-focused initiative, the Audi Mobile Terminal based on the Audi Terminal concept, is a fully functional mobile showroom in metropoles and small cities.

This year, Audi India’s mobile showroom will be first showcased in Siliguri from the June 24-26, followed by Patna and Jamshedpur.

“Creating better accessibility to the brand by increasing geographical penetration is one of the core pillars of our strategy and the Audi Mobile Terminal is a unique way of bringing the showroom to the customer’s doorstep. We have already established ourselves as the luxury choice for young achievers, with our progressive design, advanced engineering and innovative customer engagement approach. Taking this a step higher, we had introduced Audi Mobile Terminal last year and received a fantastic response. This year we will bring the showroom right to the customer’s doorstep across 20 cities starting from Siliguri. North-East India is a focus area for us and we are looking forward to welcome new members to the Audi family from the region” said Mr. Joe King, Head, Audi India.

Complete with car on display, Audi exclusive elements and an Audi Lounge, the Mobile Terminal takes the brand to the customers. Besides displaying the cars and Audi accessories, the Terminal concept serves as a hub for conducting test drives and enables customers and prospects to connect with Audi dealers for enquiries, new bookings and after sales support.

The mobile terminal will be showcased to customers over two days in each targeted city in association with Audi’s dealer partners. It is slated to visit more than 20 cities over the next six months and will target over 5,000 customers across India. Over 1,200 customers visited the Audi Mobile Terminal in 2015.