SsangYong to expand its global sales and solidify its position as a SUV specialist through aggressive global marketing
07 Dec 2017 | 3052 Views | By Autocar Pro News Desk
SsangYong Motor Company, part of the Mahindra Group, has sold a total of 12,082 units in November 2017, comprising 8,769 units in domestic sales and 3,313 in exports. While the November sales are up 12.5 percent from the previous month thanks to strong domestic sales, they are down 12 percent ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
SsangYong Motor Company, part of the Mahindra Group, has sold a total of 12,082 units in November 2017, comprising 8,769 units in domestic sales and 3,313 in exports. While the November sales are up 12.5 percent from the previous month thanks to strong domestic sales, they are down 12 percent year-on-year due to a decline in exports.
In the domestic market, the company's January-November 2017 sales are up 3.4 percent over the same period last year as its main models such as the Tivoli brand and Rexton enjoyed continuous popularity. The company expects to set a domestic sales growth record for the eighth consecutive year.
In particular, the Rexton's November sales soared 35.8 percent from the previous month. Its growth was attributed to the release of the Eurasia Special Edition as well as the 7-seater version which provide a competitive price and more choices to customers.
In the overseas market, its monthly exports were down 22.1 percent over November 2016. However on an accumulated basis, its exports showed a steady improvement, exceeding 3,000 units for the fourth straight month helped by the Rexton's shipment.
SsangYong Motor has expanded the Rexton's global launches by holding media launch events and participating in local motor shows in more countries including Bulgaria, Peru since its debut in the United Kingdom in September.
Furthermore, the company is strengthening its position as a global SUV specialist by conducting aggressive global marketing activities including a challenge for the Dakar Rally in nine years with its Tivoli-based rally car, Tivoli DKR.
Choi Johng-sik, CEO of SsangYong Motor Company, commented, "Our domestic sales continue to grow thanks to the popularity of the main models. We will strengthen our brand image as a SUV specialist and increase global sales by carrying out aggressive marketing activities both at home and abroad."