The company’s solution makes digitally checking the authenticity of products easy and is an important step in the fight against product piracy globally.
21 Jun 2018 | 3408 Views | By Autocar Pro News Desk
The OriginCheck app launched by Schaeffler in 2017 has been named as one of the recipients of the German Federal Government and Federation of German Industries (BDI) ‘Outstanding Landmark’ award for 2018.
The app allows buyers of INA and FAG products such as rolling bearings to carry out initial ...
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The OriginCheck app launched by Schaeffler in 2017 has been named as one of the recipients of the German Federal Government and Federation of German Industries (BDI) ‘Outstanding Landmark’ award for 2018.
The app allows buyers of INA and FAG products such as rolling bearings to carry out initial authenticity checks both quickly and easily, and initiate further steps to obtain proper clarification without complications if any suspicion arises. In this way, the jury concluded, the app benefits the general public by helping to fight product piracy and providing increased protection against potentially harmful counterfeit products.
Reliable checking made easy
The checks are carried out based on the GS1-standard data matrix codes (DMCs) that are placed on the Schaeffler packaging and allow the product to be identified worldwide with no overlaps. The user scans this DMC with the OriginCheck app and immediately receives notification of whether the code has been found in the database that is maintained by Schaeffler.
When suspicion arises, the app helps the user to create suitable photographic documentation of the product being checked and e-mail this documentation directly from the app to the Brand Protection Team, Schaeffler’s central department responsible for combating product and brand piracy.
Since 2004, the company’s Brand Protection Team has been handling suspected cases in collaboration with customs and authorities, and it consistently develops additional measures to protect against product piracy and trademark infringements.
Schaeffler inspected over 700 suspected cases in 2017, some of which were reported using the OriginCheck app, allowing goods with a total retail purchase value of five million euros (Rs 39 crore) to be seized and destroyed under supervision worldwide. The app allows end customers and retailers to better evaluate the sources from which they procure components, which in many cases are safety-relevant, and provides increasing support in tracking down suppliers of counterfeit products.
At the EU level, rights holders such as brand product manufacturers are continuously working with customs and authorities to simplify and accelerate the exchange of information. Schaeffler has been part of the steering committee for the development of the Enforcement Database at the European Union Intellectual Property Office (EUIPO) since 2013. Rights holders use this database to supply product information and contacts to the European authorities in order to make it easier to identify counterfeits and initiate the appropriate measures.