Ten years of development work, SEK 20 billion in investments, and over 10 million kilometres of test driving have gone into the new range. Global launches will be in five phases.
02 Sep 2016 | 5374 Views | By Autocar Pro News Desk
On August 23, Scania unveiled its new truck range in Paris, the result of 10 years of development work and investments in the region of SEK 20 billion.
With the new range, Scania says it is extending its offering and can now, thanks to its unique modular system, supply ...
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On August 23, Scania unveiled its new truck range in Paris, the result of 10 years of development work and investments in the region of SEK 20 billion.
With the new range, Scania says it is extending its offering and can now, thanks to its unique modular system, supply more performance stages, connectivity and a comprehensive palette of productivity-enhancing services as well as sustainable transportation solutions that are precisely customised for each type of customer in the highly competitive transportation industry.
“It is undoubtedly the biggest investment in Scania’s 125-year history,” said Henrik Henriksson, president and CEO of Scania. “My colleagues and I are now presenting the products and services that will bring Scania to new levels regarding market shares and carry us far into the next decade.
“We are not just launching a new truck range but also a unique, ingenious toolbox of sustainable solutions in the form of products and services that Scania is first in the industry to be able to deliver – and I feel I can claim this with confidence. We are focusing firmly on our main task: to give our customers the necessary tools for achieving profitability in the one business that really means something to them, namely their own.”
Production of the new trucks has begun at Scania’s final assembly plant in Södertälje. Initially the focus will be on vehicles and services for long-haul transportation, but additional options will be continually introduced as more Scania plants readjust and additional options emerge.
“There is a tremendous amount of development work by our engineers behind this introduction,” emphasises Henrik Henriksson, Scania’s pPresident and CEO.
“The most noticeable features are of course the new cabs, but the real innovation is that we are now introducing new technologies, services and insights that will help our customers gain an overview of both their costs and their revenues. Our goal is for our customers to be able to achieve sustainable profitability, regardless of assignment type or the conditions in which they work. Our customers’ vehicles always constitute a link within the bigger picture; Scania embraces this through quality, accessibility and a range of physical or connected services. Our new range of products and services redefines the term ‘premium’ within the truck industry.”
Scania is launching its new range in phases, with a clear focus on various customer segments and according to a carefully planned schedule. The introductions will continue after the first unveiling in Europe, with more customer options, before the entire process concludes with simultaneous launches on markets outside Europe. Among the improvements Scania is introducing, one that is particularly noticeable is a 5% reduction in diesel fuel consumption, thanks to factors such as improved powertrains and better aerodynamics.
The express goal is for at least 40,000 customers and prospective customers to have test driven the new vehicles themselves in connection with the launches, and to have been introduced to Scania’s entire range, covering everything from sustainability optimisation to financing, insurance and maintenance. Other channels are online communication, the media and Scania’s approximately 1,700 dealers in more than 100 countries.