Royal Enfield bets big on Europe, opens exclusive stores in Spain and France

Motorcycle-maker Royal Enfield today announced the opening of its first exclusive stores in the cities of Madrid, Spain and Paris, France. The new stores in these countries are a part of the company’s growth strategy in Europe and focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc).

Speaking on the announcements, Arun Gopal, international business head, Royal Enfield said, “France and Spain represent two of the most important markets for us in Europe. We have witnessed immense growth in both France and in Spain, which is fuelled by our close proximity to the customers in these regions through a wide distribution network and increasing dealerships in the past few months. The exclusive stores are part a of Royal Enfield’s new retail strategy, showcasing our brand philosophy of ‘Pure Motorcycling’ in every aspect of the Royal Enfield ownership experience. In future we are also looking at other cities in these countries to expand our distribution network, in addition to a strong aftermarket network and infrastructure to ensure full service support.”

While launching its exclusive retail stores in Paris and Madrid, Royal Enfield also unveiled its gear collection, and showcased its limited edition motorcycle range available in three colour variants - Battle Green Despatch, Desert Storm Despatch, Squadron Blue Despatch. The gear collection and the limited edition motorcycle range has been inspired by the motorcycle ‘Despatch Riders’ from the World Wars.

Royal Enfield is on track to expand its presence in these markets with over 80 dealerships across France, and 25 in Spain. In France, the brand has plans of opening close to three more such stores in the coming year. Meanwhile in Spain, the two-wheeler market has grown by 23%.

Also read: Royal Enfield rides into Indonesian market, sales to begin soon