PSA’s market share in Europe increased by 0.3 points and now it is looking to raise its commercial offensive in Middle East and Africa. PSA is also planning 9 new electric models.
16 Jul 2019 | 5343 Views | By Autocar Pro News Desk
Groupe PSA, the French car manufacturer revealed its global sales for the first half of 2019 and its aspirations to be a major player in electrified mobility with all new models coming in a hybrid plug-in or an all-electric version. They are looking to achieve it with the DS 3 ...
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Groupe PSA, the French car manufacturer revealed its global sales for the first half of 2019 and its aspirations to be a major player in electrified mobility with all new models coming in a hybrid plug-in or an all-electric version. They are looking to achieve it with the DS 3 Crossback E-Tense, Peugeot e-208 and e-2008 and Opel Corsa-e in 100 percent electric version, and DS 7 Crossback E-Tense 4X4, Peugeot 3008 Hybrid and Hybrid4, Peugeot 508 & 508 SW Hybrid, Opel Grandland X Hybrid4 and Citroen C5 Aircross SUV Hybrid in hybrid plug-in version.
Groupe PSA is also preparing a full electrified LCV range by 2025, starting with Citroen Berlingo and Peugeot Partner, already available in an electric version. The new electrified generation of these vehicles for Peugeot, Citroen and Opel/Vauxhall will be available by 2021. The group presented last April a preview of the electrified versions of Peugeot Boxer and Citroen Jumper at the Birmingham Commercial Vehicle Show. It also announced an electrified version for 2020 in the medium van segment.
Fourteen new electrified vehicles will be launched in just two years.
Market share up in all European markets
In a declining market over the first half year (-2.4%), PSA Group strengthened its position by achieving a 17.4% market share, growing in all main markets, particularly in Italy (1.1 %), France (0.7 %), the United Kingdom (0.2 %), Germany (0.1 %), and Spain (0.1 %).
This performance is driven by the excellent results of Citroen, which has achieved an eight-year sales record with the strongest growth within the Top 12 brands, according to PSA. As a result, the brand has gained 0.3 percent in market share in Europe, thanks in particular to the success of its SUV range (C5 Aircross and C3 Aircross).
Opel Vauxhall has continued its development since last autumn and grew slightly its market share. This market share grew among other markets in France (0.2 %), UK (0.2 %) and Italy (0.7 %), while the brand at the same time kept its focus on the deployment of profitable sales. According to the PSA group, Combo, Crossland X, Grandland X carry most of this performance and Opel Vauxhall will benefit from the launch of the new Corsa in the second half of the year.
Peugeot’s market share is said to be stable in Europe. Beyond the continuous success of its SUVs 3008/5008, Peugeot is also progressing well thanks to the award-winning 508 family with the launch of the new 508 SW: the 508 sedan is 1st in France since its launch. Peugeot also beats its previous LCV sales record in the 1st semester.
DS Automobiles confirms the brand's sustainable growth (1.7% vs 2018 H1, and 16% in Q2 vs 2018 Q2) with DS 7 Crossback - leader in SUV Premium in France during the first half - and DS 3 Crossback, launched in May in France and number 1 in terms of registrations of premium SUVs in June in France.
Groupe PSA is also maintaining its leadership in LCVs with a 24.7 percent market share.
Middle East – Africa: operational industrial footprint
Groupe PSA market share increased in its main markets: Morocco (+4.7pts), Egypt (3.5%), Algeria (2.7%) and Turkey (0.5%). It is claimed that the evolution of sales is impacted by the wind down from Iran and the Turkish market (-44.8%) downturn.
With the start of production at the Kenitra plant in Morocco, the Group will be able to produce models that meet customers’ expectations and achieve its commercial ambitions in the region.
China and South East Asia: improving business model in China
In a declining Chinese market, sales are down 62.1 percent. DS maintained its market shares. The Group is working on action plans with its partners to tackle current issues and lower the breakeven point of the JVs.
Electric offensive is underway with the launch of Peugeot 508L PHEV, as well as BEV Peugeot 2008 and DS 3 Crossback in 2020.
The exports from the Malaysian hub NAM are now starting for Peugeot 3008 and 5008.
Latin America: headwinds in Argentina
PSA Groupe has observed that its sales have decreased by 29.3 percent in Latin America with a strong hit to the Argentinean market downturn (-50.3%). However, the group claims to have stabilised its market share in Brazil, which was driven by the success of the SUV C4 Cactus and the LCV offensive. It has maintained its position in Chile and improved in Mexico in spite of a decreasing market. Opel is said to have made strong progress in the region, increasing its market share.
India-Pacific: sales growth (+2.3%)
The recurring success of the Group in Japan continues with sales up 16 percent. Groupe PSA achieved another milestone by announcing in April the launch of the Citroen brand in India and starting the production of gearboxes (Hosur plant) with its partner Avtec (a CK Birla Group Company).
Eurasia: prepare the relaunch of the Opel brand
Facing a downward trend of the Russian market (-2.4%), Groupe PSA market share is slightly declining (-0.2pt). The Group is launching DS Automobiles in Ukraine with the first DS Store to open in July. The Group is also preparing the relaunch of the Opel brand in Russia starting with the Zafira Life and the Grandland X, first models to be available in the next few months.
Infographics: Groupe PSA
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