Panasonic packs a punch at CES

Japanese technology major Panasonic is showcasing its latest technologies for the automotive industry at CES 2021, which also makes a historic shift to an all-digital format.

The technology company is presenting its range of solutions, which it says is helping define the user experience. As part of its automotive product portfolio, the company is introducing a new Augmented Reality (AR) Head Up Display (HUD), which utilises its latest advances in optics, volume optimisation and imaging technology, combined with AI technology from the SPYDR cockpit domain controller to render near-field and far-field content for vehicle information (like speed), object and pedestrian detection, and mapping / route guidance, for a seamless, more engaged and informed driver experience.

The company’s new wireless Wi-Fi camera combines the best-in-class video resolution, ruggedness, and connectivity to ease the burden of navigating trailer hook-ups, lane changes, positioning, and monitoring cargo for recreational trailer and camper owners.

Panasonic is also presenting two variants of in-vehicle wireless charging technology (moving coil and static coil). The new wireless charging system aims to be a more accurate and more efficient way to charge – to be accessible in any vehicle without the hassle of first plugging in.

Collaborating with award-winning consumer premium audio brand Klipsch and Dolby Atmos Music, the company says it brings new immersive technology-driven sound performance into Panasonic's new in-vehicle proof of concept.

The Japanese company’s latest integrated in-vehicle infotainment ecosystem was developed for the next generation of connected cars. The eCockpit domain controller offers advanced functionality with VirtIO, mixed criticality, security, and latest Android automotive OS.

Cirrus by Panasonic, the winner of a CES 2020 Innovation Award in Vehicle Intelligence & Transportation, is a connected vehicle data platform that enhances mobility on the road by sharing data between vehicles, infrastructure, roadways and traffic operators in real-time. It is adaptable, extensible and secure, developed using industry V2X standards so that it can be easily integrated into existing transportation systems.

Panasonic's OneConnect is a predictive and intuitive connected vehicle platform, optimising, assisting and connecting vehicles, fleets and peace of mind.