Jaguar Land Rover to use virtual reality to sell cars across its global network

The Tata Motors-owned Jaguar Land Rover is looking to drive a new sales dynamic across its global network, using Virtual Reality (VR) so that customers won’t need to wait for newly launched vehicles to arrive in their local showroom.

Jaguar Land Rover says its Virtual Reality Experience packs will be introduced across retailers by the end of this month to immerse customers in each new vehicle the company launches.

Even before vehicles are available, retailers will be able to connect customers to a virtual tour where they can see and interact with a life-size model through a VR headset. Using the latest digital technology, the headset will take customers on a journey ‘under the hood’, with the help of compelling animations to tell the technical stories which make the vehicle special.

The VR Experience also enables the customer to explore the vehicle interior in 360 degrees from different viewpoints. A tablet version of the experience is also available if customers want to remind themselves or obtain more details when talking through options with the retailer.

Andy Goss, Jaguar Land Rover Group sales operations director, said: “As if our vehicles weren’t exciting enough already, this new way of buying a car will engage customers further with our innovative capabilities. The VR Experience will also help retailers to break the ice with customers and inject even more fun into the process of buying our vehicles.”

Jaguar Land Rover will roll out the VR Experience across more than 1,500 retailers in 85 markets, localised into 20 languages. Jaguar Land Rover trialled the technology during the launch of the F-Pace in the UK market last year, and will implement it with each new vehicle launched during 2017, starting with the all-new Land Rover Discovery.