GM 'temporarily' pulls out advertisements from Twitter
General Motors has halted its paid advertising on Twitter since Elon Musk became its CEO.
Twitter has finally been acquired by Elon Musk. Musk closed his $44 billion deal to buy the social media service on thursday night. Shortly after, on friday, Detroit-based General Motors announced that they are "temporarily" halting all advertisements on the social media platform. (inputs from Reuters)
Tesla rival, the Detroit-based automaker, has paused advertising while it evaluates Twitter's new direction. It will use the platform for customer interactions but will not pay for advertising, the company announced.
Musk's ambitious appointment as Twitter's new CEO could mean a lot of things as he aims to make Twitter "the most respected advertising platform in the world that strengthens your brand and grows your enterprise", but it's quite evident that some automakers are not happy with the unfolding of the events, mostly due to his affiliations with Tesla.
RELATED ARTICLES
Sept 2024 From R&D incentives to EV infrastructure: What auto components industry expects from Budget 2024
Sept 2024 From R&D incentives to EV infrastructure: What auto components industry expects from Budget 2024
US car majors hit the brakes on driverless cars
Ford Motor and Volkswagen to close self-driving startup Argo AI, due to lack of technology and clear regulations.
Autoliv and Geely to develop advanced safety tech for future vehicles
Scope of cooperation includes safety for high-level autonomous driving, intelligent steering wheel technology, a 360deg ...